Cincinnati Reds fans attending games at Great American Ball Park this season can skip lines for those mid-game hot dogs, snacks and drinks. Expanding on a successful 2017 pilot of mobile ordering fulfilled through lockers, fans can securely place an order on the MLB Ballpark mobile application, selecting food and drink options from three different food concepts and then pick up their order at a locker.
The Reds expansion resulted in a 300% increase in mobile commerce activity season-over-season and represents one of the most innovative ways baseball teams are using mobile technology as a means to fulfill increased fan expectations to amplify their ballpark experiences directly from their phones.
The entire restaurant industry also is responding to guest demand for self-service ordering – from kiosks to mobile to online – and the world’s biggest brands have rolled out solutions that enable customers to make purchases when and how they want.
Bypass was excited to be a partner in this initiative and others noticed the innovation as well – check out the Reds media coverage below: