Circuit of The Americas Partners with Bypass for New Point of Sale Solution

Kyle NugentBlog

Austin, TX – Bypass Mobile, a leader in enterprise point-of-sales systems, is proud to announce its partnership with Circuit of The Americas (COTA). The partnership, which makes Bypass the sole point-of-sale provider for COTA’s F&B operations, will be fully live by the start of F1 Racing season in September.

“We’re very excited to offer guests a better fan experience by partnering with Bypass and improving our POS and management systems,” COTA’s Chief Financial Officer Anna Panossian said. “By teaming up with Bypass, we will be able to provide our guests speed and efficiency through the system’s latest capabilities with multiple payment types and offline mode. Bypass will allow guests to quickly make transactions so they can get back to the action and not miss a thing.”

Thanks to the payment solution partner Bypass works with, COTA can look forward to savings by having a vertically integrated, end-to-end encrypted solution delivering the highest levels of security in the market.

The partnership with COTA will also allow its food service management partner, RS3 Strategic Hospitality, a division of Ryan Sanders Sports & Entertainment, access to new cloud-based tools to help their teams save time and experience cost savings. Bypass’s system offers in-depth back-of-house reporting, which will give RS3 Strategic Hospitality a comprehensive look inside its COTA operations and automate activities that were previously done manually. Due to the nature of events taking place at COTA and the need to move terminals around on a regular basis, RS3 Strategic Hospitality will also benefit from the modern, lightweight and durable hardware provided by Clover throughout the complex.

“We’re looking forward to streamlining our end-of-night inventory reconciliation and reporting processes,” RS3 Strategic Hospitality Regional Director of Operations Justin Belich said. “We also believe that the compact, lightweight and durable Clover hardware platform will help us be more efficient with POS deployment to remote locations, giving us more time to focus on elevating the guest experience and delivering our signature +1 service.”

“We are thrilled to be partnering with two great local companies in Circuit of The Americas and RS3 Strategic Hospitality to deliver the foundation for a fantastic, fan-forward experience at COTA by focusing on a platform that will allow the guest to get what they want, quickly, in the way that they want to get it so their focus can be back in the event they came to experience,” Bypass CEO Brandon Lloyd said.

Fans will be able to experience the solution in time for this season’s Formula1 race the first week in November at the Circuit of The Americas in Austin, Texas.

Circuit of The Americas in Austin, Texas, is the only purpose-built Grand Prix facility in the United States designed for all classes of racing. The 3.4-mile racetrack hosts the world’s most prestigious sporting events, including Formula 1 United States Grand Prix, MotoGP Red Bull Grand Prix of The Americas, IndyCar Classic, as well as world-renowned concerts, music festivals, and opportunities for track rentals. The 1,500-acre campus is also home to the award-winning Austin360 Amphitheater, driving experiences including COTA Karting and the Audi Driving Experience, expansive meeting and hospitality spaces and an iconic 25-story observation tower that offers 360-degree views of the circuit, amphitheater and downtown Austin.

Originally founded as Ryan Sanders Sports Services (RS3), Ryan Sanders Sports & Entertainment is a sports service-related firm wholly owned and operated by Ryan Sanders Baseball. RS3 folds in programming and operational models for banquet and conferencing, award-winning groundskeeping and turf management, and a complete strategic hospitality service package to address every event-day need in any size venue. RS3 injects a resounding new perspective to the traditional industry of sports venue services – an operator’s sensitivity to guest service and a difference-making attitude about quality and unexpected guest satisfaction. Ryan Sanders Baseball is led by Nolan, Reid and Reese Ryan and Don, Bret and Brad Sanders, and is the parent company of the Round Rock Express (Triple-A affiliate of the Houston Astros), Nolan Ryan Foundation, Express Select, RS3 Events & Entertainment, RS3 Turf and RS3 Strategic Hospitality. For more information about the Ryan Sanders Sports & Entertainment family of companies, visit

Bypass is revolutionizing the way WE experience food by bringing the innovation and sophistication of e-commerce to the physical world. Our POS and management solution brings point-of-sale, labor, inventory, gift, loyalty, mobile, online, and RMS together to accelerate revenue, streamline management, and improve the guest experience.