Bypass is seeking an experienced content or product marketer who enjoys the art and science of creating compelling content. This is a fantastic opportunity for someone looking to enrich her or his marketing experience in a fast paced, successful, well funded, and innovative early stage software company. You will join Bypass as we begin significant expansion in our marketing efforts and business growth into new markets.
Our team is bringing the innovation and sophistication of e-commerce to physical merchants. The Bypass commerce platform integrates point-of-sale, inventory, labor, gift, mobile, online, payments, marketing and restaurant management systems to grow revenue, enhance the guest experience and simplify the management of multi-unit food and beverage operations.
Content Creation: strategize cross-functionally with sales, product, design and other key stakeholders to translate the company’s core message into a variety of mediums in order to fuel our content deployment efforts. This includes sales enablement tools, case studies, infographics, testimonials, white papers, long-form copy, blog postings and social media.
Content Deployment: create and execute a content strategy to ensure Bypass’s key messages show up at the right time, in the right place, for the right audience.
Demand Generation: create and execute targeted demand generation campaigns to deliver 20%+ growth in the sales pipeline. You will help build our marketing execution in areas like e-mail, search, social and advertising. Further, you’ll assist in creating the tracking and measurement systems around these programs and ensure a tight integration with Salesforce CRM and sales opportunity management systems.
B.S. degree in Marketing, English or Creative Writing preferred
Three+ years of experience in content or product marketing
Software industry experience in a ‘start up’ environment preferred
Demonstrated ability to learn and apply new skills quickly
Strong organizational, project management, and time management skills