This upcoming season Bypass, in partnership with APEX Supply Chain Technologies, Major League Baseball Advanced Media, and Delaware North Sportservice, will be launching an “industry first” in food pickup technology with the Cincinnati Reds as the first customer.
“Thanks to the collaboration between these great partners, Reds fans can now enjoy the convenience of mobile ordering and no-wait pick up at the ballpark”— Phil Castellini, Chief Operating Officer of the Cincinnati Reds
The installation follows a successful pilot during the 2017 season where fans used the award winning MLB Ballpark mobile app to order food and beverage with a few quick taps and then pickup from APEX lockers.
These self-serve, automated pick-up stations are the first of their kind in a major league stadium or sporting venue and allow fans to skip the concession lines and spend more time enjoying the game by ordering and paying for food and beverages using the official MLB.com Ballpark app.
The order is sent directly to the concession stand and is immediately prepared.
Once the order is ready, it is placed into a locker that only the person who placed the order can open.
The user then receives a push notification with a code which they use to unlock the locker!
The pilot was a huge success with satisfaction over 95% and guests loving the new experience saying things like “awesome” and “why don’t you have this everywhere!”.
We believe this is just the start of a revolution in mobile ordering and pickup that will sweep through the sports industry.
Watch the interview with APEX, DNC, and the Reds on how this will change the fan experience in Great American Ballpark and be sure to follow as this is sure to be a major story all season!
Bypass is the leading innovator in enterprise point of sale solutions and retail operating systems for the multi-site food & beverage industry. Our cutting edge approach helps professional & collegiate sports teams and national restaurant chains achieve unrivaled improvements in profitability, efficiency, and customer experience. We deliver this with a cloud-enabled, hardware agnostic, data rich platform. Bypass has been deployed at hundreds of venues and restaurants at a cost, pace, and ease of integration never before possible. Please visit www.bypassmobile.com to learn how we can do this for you.
Apex Supply Chain Technologies is the world’s leading provider of automated dispensing solutions for use in a variety of applications and industries, including foodservice, QSRs and fast casual restaurants. Our devices bring the benefits of self-serve automation to some of the biggest brands in the world. With world headquarters in Mason, Ohio, Apex has offices in Australia, France, Germany, Poland, the UK and Latin America. To learn more, visit us online https://www.apexsupplychain.com
Major League Baseball Advanced Media Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.
Delaware North is one of the largest, privately-held hospitality companies in the world. Founded and owned by the Jacobs family since 1915, Delaware North has global operations at high-profile places such as sports and entertainment venues, national and state parks, destination resorts and restaurants, airports, and regional casinos. Our 55,000 employee associates are dedicated to creating special experiences one guest at a time in serving more than a half-billion guests annually. Learn more about Delaware North, a global leader in hospitality and food service, at www.delawarenorth.com